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Best Practices: Writing Press Releases for the Web
A press release posted on your website is not a press release. It’s an everybody release. Seeing as we all seek out information by hitting the web – frequently using a search engine as our guide — you...
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Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks
Podcasting offers an easy way to be heard in the marketplace. It’s on-demand subscription-based audio content that lets you grab someone’s ear. Of course holding onto that ear takes finesse. Just...
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How Social Networks Are Changing How We Do Business
Clara Shih, author of The Facebook Era When Clara Shih set out to write a second edition of her bestselling book, The Facebook Era, she had her hands full trying to keep up with all the changes...
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Clara Shih On Ambient Intimacy and Appvertising
If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and...
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Recommended Reading: Real-Time Marketing & PR
You know how they say time is money? Well, these days it’s your reputation, too. With an always-on 24/7 internet, if you’re in the news in a negative way, you must respond immediately. There’s little...
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Tips For Making Videos That Are Doggone Good
It’s cliché marketing advice to suggest that you “think out of the box” in order to “cut through the clutter.” Maybe so — still, it’s good advice. Of course the trick is in the doing. How do you come...
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Mobile Search: Urgency and the Distraction Factor
What’s the main reason we perform web searches on our smartphones? Urgency. There’s some sort of information we need, immediately. We want our news instantly, and our shopping, too. Once we get the...
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